social media strategy

Marketing Basics | Tech

Social Media Strategy to Get Ahead of the Competition
ByRina Liddle June 20, 2019July 3, 2025

Creating -and sticking to – a social media strategy is a key component of being able to reach your client base. Having an informed strategy allows you to build your brand’s reputation, keep track of what competitors are doing, and keep up that oh-so-important communication with your customers. What are the benefits of having a…
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LiddleTips | Marketing Basics

Influencer Marketing: An Intro
ByRina Liddle November 28, 2018July 3, 2025

“True influence drives action, not just awareness.” – Jay Baer, digital marketing specialist, author. At some point or another, you’ve probably been convinced to purchase a product based on a rave review by someone you respected. In general, that’s the gist of influencer marketing. Influencer marketing leverages individuals who have influence over potential customers, and…
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