Types of Content You Need to Use in 2025 to Grow Your Business
The internet is always changing. Trends come and go, algorithms shift, and new platforms pop up. But one thing hasn’t changed—your content still needs to matter. In 2025, showing up online isn’t enough. If you’re not sharing content that’s useful, relatable, and true to your brand, it’s easy to get lost in the noise.
At Liddleworks Indie Media, we work with businesses of all sizes but we don’t just create content to fill a feed. We craft to spark curiosity and draw in our target audience. Our strategy is rooted in driving meaningful traffic to the platforms our clients actually own: their websites and email lists. This means every post is designed with purpose: not just for likes, but for long-term value. By focusing on discoverability and conversion, we ensure our clients aren’t just part of the conversation, they’re leading it.
The Transformational Story
Example: “4 Steps That Finally Set Me Free from Guilt”
Why it works: This type of content walks your audience through a personal transformation, which builds emotional resonance and connection. People love stories that show a path from struggle to solution—they’re relatable and inspiring. Especially powerful for personal brands or wellness niches.
The Targeted Message to a Specific Demographic
Example: “Don’t lose yourself in being a mum”
Why it works: This speaks directly to a defined audience—in this case, mothers—who will feel seen and understood. Targeted posts perform well because they feel personal and relevant. When your audience feels like you “get them,” they’re more likely to engage, follow, and trust.
The Deep, Reflective Question
Example: “What does it mean to truly examine your life?”
Why it works:Introspective content invites meaningful interaction and can boost saves and shares. These types of questions trigger self-reflection, which can spark conversations in the comments and position your brand as thoughtful and values-driven.
The Team Spotlight Post
Example: “Every great team needs a great Project Manager”
Why it works: Showcasing your team builds trust and transparency. It humanizes your brand and gives credit to the people behind the scenes. These posts also support a positive internal culture while signaling professionalism and credibility to your audience.
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The Values-Driven Post
Example: “Pick a global challenge and give your support”
Why it works: People want to align with brands that stand for something. Sharing your ethos and causes you care about builds alignment and loyalty. It’s not just about the sale—it’s about the values you represent.
@liddleworks This International Day of Happiness, let’s do more than just celebrate—let’s take action. This year’s theme, “Sharing is Caring,” reminds us that by sharing our efforts, we can create a more sustainable and just world for everyone. The 17 Sustainable Development Goals (SDGs) tackle critical global challenges like poverty, inequality, and climate change. These issues are interconnected, and we each have a role to play. Take a moment to explore the SDGs at the UN website. Read up on each challenge and discover how you can make a difference—even from the comfort of your home. Every small action counts. Share this post to spread awareness, and let’s inspire our network to contribute to these global goals. Together, by sharing our knowledge and efforts, we can create a world where happiness, peace, and sustainability are within everyone’s reach. — InternationalDayOfHappiness SharingIsCaring SDGs SustainableDevelopment GlobalGoals ActForChange HappinessForAll LeaveNoOneBehind
The Niche How-To
Example: “How to post quietly on Instagram without notifying your followers”
Why it works: People love useful, practical advice especially when it feels a little “insider.” This type of post teaches something helpful that not everyone knows, which builds authority and encourages saves. Great for service-based or tech-savvy brands.
@liddleworks Want to share content without flooding your followers’ feed? You can post quietly on Instagram! Share controversial content without the instant spotlight, test your posts’ performance before going big, or just keep your grid clean and clutter-free. Perfect for posting when it’s most convenient and engaging later. This feature hasn’t been rolled out for everyone yet but do let us know if you have it! Follow for more social media tips! InstagramHacks SocialMediaTips SocialMediaManagement TechTipTuesday OnlineBusinessTips SocialMediaMadeEasy InstagramTipsandTricks SocialMediaMarketingTips DigitalMarketing SocialMediaMarketing InstagramForBusiness
The Expert Tip with a Twist
Example: “Google Workspace Tip: Easily Share Calendars, Forms, and Templates Without Risking Overwrites”
Why it works: This isn’t a typical how-to. It’s a smart solution post. It delivers a valuable tip in a concise, problem-solving way. Not every piece of educational content needs to be a tutorial; quick fixes and best practices are just as valuable.
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The Feature-Focused Preview
Example: “Want a smarter maintenance program? Start with these 4 new features”
Why it works: This type of post is effective because it’s specific and results-oriented. Your audience knows exactly what they’re getting. Numbers like “4 features” boost click-throughs and attention, and the “smarter” phrasing taps into the desire for innovation.
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The Purpose-Driven Calendar Post
Example: For Valentine’s Day, we created two different posts that reflect each client’s brand voice, one playful meme and one poetic yet humorous message.
Why it works: There’s no shortage of awareness days and holidays, but posting just to say “Happy [Insert Day]” won’t make you stand out. At Liddleworks, we use these moments to create content that feels true to your brand, whether it’s thoughtful, funny, or value-driven. It’s about staying relevant without losing your voice.
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Why These Content Types Matter in 2025
Social media in 2025 isn’t just about being present—it’s about being purposeful. With AI-fueled feeds and distracted users, the type of content you publish needs to be relevant, engaging, and valuable from the very first second.
When you intentionally mix educational, emotional, and value-driven content, you create a richer brand presence that goes beyond surface-level engagement.
If you’re not sure what kind of content will actually move the needle in 2025, we can help. Book a Discovery Session to see whether or not our Done-For-You or Done-With-You marketing streams are right for you.
