In our recent Geekspeak episode, we talked about how to create marketing campaigns that truly connect with your audience—without sounding like typical marketing. We explored how to move away from robotic, generic language and instead bring a human touch to your campaigns. From fine-tuning your brand voice to using AI as an assistant, we shared…
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There’s something to be said for following a clear structure when writing blog posts. An introduction, followed by supporting facts and anecdotes, concluded with a flourish. While this is an effective way to communicate and, hence, a tried-and-true method since our school days, it’s not always the best way to reach your audience!
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The approach Keep an idea list. When inspiration for a post strikes, scribble it down in a notebook or use a Smartphone App, such as Evernote or Awesomenote. Think with your camera and attach the photos to the note. You can also cut and paste from the web, attach urls for future and quick reference….
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Blogging is a great way to express yourself through your own words. It allows you to become a better writer and you can also earn from it if you do it seriously enough. Bloggers often have to paraphrase their content to avoid plagiarism. To make their content unique, they have to come up with new…
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Are you struggling to improve your writing skills for the web? Struggle no more! We’ve got a great writing and editing resource to share with you called, Hemingway App. It’s a powerful tool designed to help make your writing bold, clear, and concise. Depending on what we are writing, sometimes we need to shorten sentences…
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An effective marketing email is an essential part of your quickly approaching holiday marketing campaigns, or any digital marketing campaign for that matter. What does an effective one look like? An email with an impressive open-rate and click-through rate, bringing you sales. How do you get to this point? Here are our top tips for…
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Clear, concise sentences formed from clear, concise thoughts create the most impact when communicating. Improve the quality of your writing with a few tweaks, and you will also improve the meaning of its content. Achieve eloquence and improve your writing skills in 5 simple steps! Happy writing! Compact Words for Clear Thoughts “Has been” is…
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It’s usually the smallest things that make the biggest difference. When it comes to your writing, it all comes down to sentence rhythm. It takes practice. This is different than learning spot-on grammar and formulating coherent ideas that flow perfectly. This, is style. Varying sentence length means mixing short, medium, and long sentences to create…
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