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Instagram Stories: a tool for selfies or digital marketing?
ByRina Liddle March 19, 2019July 3, 2025

If you read our blog post last week, or generally like to know what’s going on over at Facebook HQ (us too), then you know that Facebook recently reported $16.6 billion in ad revenue. According to the fourth quarter report of 2018, its average price of an ad decreased 2 percent, while ad impressions were…
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Facebook | LiddleTips | Marketing Basics | Social Media Tools | Tech | What's New

Top 5 Facebook ad design mistakes to avoid
ByRina Liddle March 12, 2019July 3, 2025

Recently, Facebook ad revenue topped $16.6 billion. Facebook reported its average price per ad dropped 2 percent by the end of 2018, and its number of ad impressions is up 34 percent. This makes Facebook ads one of the best advertising options currently available — if you know what you’re doing. While Facebook has massive…
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LiddleTips | Marketing Basics

Influencer Marketing: An Intro
ByRina Liddle November 28, 2018July 3, 2025

“True influence drives action, not just awareness.” – Jay Baer, digital marketing specialist, author. At some point or another, you’ve probably been convinced to purchase a product based on a rave review by someone you respected. In general, that’s the gist of influencer marketing. Influencer marketing leverages individuals who have influence over potential customers, and…
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LiddleTips | Social Media Tools

Mastering The Art of Twitter Engagement: Conversations That Will Grow Your Brand
ByRina Liddle November 8, 2018July 3, 2025

How far do you scroll down on Twitter? Two swipes, maybe three? Most Twitter users don’t browse through many posts at one time. As a result, Tweets have a short lifetime. Furthermore, the interface keeps the most recent part of the feed at the top and cycles anything older down into the depths of Twitter,…
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What's New

Picking the best brand logo, does it matter?
ByRina Liddle July 12, 2018July 3, 2025

The foundation of a strong business or organization is built upon a communicating a captivating brand design. A well-designed logo has lasting impacts on your followers. It is a visual representation for others to recognize your brand values, beliefs, and functions. Logo designs should strive to represent the brand in the best way it can….
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Google Business Listing | LiddleTips | What's New

How to add social profile buttons to your Google My Business listing
ByRina Liddle January 11, 2017July 3, 2025

In case you missed it, Google added instructions on how to add your social profile buttons to your Google Business listing. Like in the example below: Currently, Google only supports these social profiles: Facebook • Twitter • Google+ • Instagram • YouTube • LinkedIn To add your social media profiles to your website’s Google Profile,…
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